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StudioPhro*

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The Gothenburg aesthetic

October 6, 2022 Drew Smith

Vallgatan 12, a fashion and homewares emporium in Gothenburg, Sweden

As designers, we can’t help but be influenced by our surroundings. That’s why it’s so important to change them up every now and then.

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In Culture, Design Tags Gothenburg, Millennial, Interior Design
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Citröen's oli shouts Enough!

September 30, 2022 Drew Smith

In May, I sent out a prayer for an OEM to buck the bigger battery-is-better trend. Citroen’s answered my plea.

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In Automotive, Culture, Design Tags Citroen, Sustainability, EV
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Volvo's Driver Understanding System and the importance of language

September 23, 2022 Drew Smith

Volvo has carefully chosen the words to describe its new safety system. It's right to.

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In Automotive, Design Tags Volvo, ADAS
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100 Ways to Leave Your Employer

September 17, 2022 Drew Smith

A big part of a strategist’s job is about looking for shifts suggest and new future, and the signals that show it unfolding. This magazine is one of those signals.

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In Culture Tags Work
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On Severance and the automotive industry

July 8, 2022 Drew Smith

Which way do we want to go? A scene from Severance, on Apple TV+

Severance is an allegory for how we try and fail to separate our work lives from our home lives. It’s also an allegory for the danger of keeping ourselves separate from the world we depend on.

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In Culture, Automotive Tags Severance, Isolation, Connection, Cities, Innovation, Mindset

Making sense of restomods

July 6, 2022 Drew Smith

In a world in which the character of cars is under threat, restomods offer brands the chance to keep their weird and wonderful histories front of mind.

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In Culture, Automotive, Design Tags Range Rover, Prodrive, Lancia, Porsche, Singer, Delta Integrale, 928, 911, Citroen, Grant McCracken, Imprezza, Subaru
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Mobility | Society: the mobility conference we need to have.

June 27, 2022 Drew Smith

Cross-disciplinary conversations about how we move ourselves and our stuff from A to B are rare. This conference proved that they’re vital.

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The ICE ban and the small car conundrum

June 16, 2022 Drew Smith

Photo by Chris Kursikowski on Unsplash

Some European manufacturers seem uniquely ill-prepared for the end of the internal combustion engine, with the low end of the market taking the hit.

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In Automotive, Mobility Tags Energy Transition, EV, ICE, Micro, Hor, Ford, Honda, BMW, Setllantis, Pors, Volkswagen, VW
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Why Micromobility Europe was better than any recent motor show

June 9, 2022 Drew Smith

James Gross opening the conference with the expanded Micromobility Landscape

Micromobility, as a conference and as an emerging industry, presents a compelling counterpoint to pretty much everything that feels wrong with the automotive sector these days.

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In Design, Automotive Tags Micromobility, Horace Dediu, Amsterdam, Urban Planning, Cities, Bikes, Scooters
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Why does Apple’s new CarPlay look so bad?

June 7, 2022 Drew Smith

Apple’s technical demonstration caters to the short-to-mid-term needs of Automotive OEMs, rather than radically reimagining what the in-car experience might look like.

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In Automotive, Design Tags Apple, CarPlay, HMI, UX, V2X
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