Finding the needle in the haystack is easy.

Observing data consumption habits

Observing data consumption habits


We can tell you why it’s there, and what to do with it.

StudioPhro* is an international research, strategy and design studio. We uncover, understand, and design for human behaviour and motivation.

We specialise in the delivery of foundational insight, strategy development, and service and product design.

We also advise clients who want to build their own teams, capabilities and organisational culture.

Uncovering opportunities for in-flight entertainment

Uncovering opportunities for in-flight entertainment


The Studio is human-centred in its approach. We draw on design research and design thinking methods to identify and interrogate the needs of those for whom we design.

Expert at planning and executing global projects for commercial clients, we've worked across the automotive, consumer technology, financial services and technology-media-telecoms sectors. And we have the privilege of working with an international network of collaborators of unparalleled expertise.

With offices in London and Gothenburg, we’ve worked with clients on projects in Australia, Austria, Egypt, France, Germany, Greece, Hong Kong, Israel, Italy, Mexico, The Netherlands, Portugal, Spain, the United Kingdom and the United States.

Exploring marriage tourism

Exploring marriage tourism


About Drew Smith

With over 10 years experience planning and running international design engagements, Drew has worked both in-house and as an external consultant, in teams of between two and ninety.

He is also the co-founder of Rising Minds, a free lecture series that explores the intersection of technology, business and culture. It's currently running in London, New York, and Sydney.

You can also hear Drew engage with the issues complicating the future of the automotive industry, along with Mark Pesce and Sally Dominguez, on the podcast The Next Billion Cars.


*About phronesis

Phronesis is the wisdom to determine ends, and the means to attain them. Or, in other words, the practical wisdom that comes from the work that we do best.