Finding the needle in the haystack is easy.

Observing data consumption habits

Observing data consumption habits

We can tell you why it’s there, and what to do with it.


StudioPhro* is a research, strategy and design studio.

We specialise in actionable insight, sustainable strategies, and holistic service design.

We also advise clients who want to build their own teams, capabilities and organisational culture.

Uncovering opportunities for in-flight entertainment

Uncovering opportunities for in-flight entertainment


The Studio is people-centred in its approach. 

We draw on design research methods to identify the needs of stakeholders, and then collaborate with them to co-create better ways to meet those needs.

Expert at planning and executing global projects for commercial clients, we have expertise across the automotive/mobility, consumer technology, financial services and technology-media-telecoms sectors.

Exploring marriage tourism

Exploring marriage tourism


With offices in London and Gothenburg, we’ve worked with clients on projects in Australia, Austria, Egypt, France, Germany, Greece, Hong Kong, Israel, Italy, Mexico, The Netherlands, Portugal, Spain, the United Kingdom and the United States.

We also have the privilege of working with an international network of collaborators of unparalleled experience.

About Drew Smith

With over 10 years experience planning and running international design engagements, Drew has worked both in-house and as an external consultant, in teams of between two and ninety.

He is also the co-founder of Rising Minds, a free lecture series that explores the intersection of technology, business and culture. It's currently running in London, New York, and Sydney.

You can also hear Drew engage with Mark Pesce and Sally Dominguez on the issues complicating the future of the automotive industry on the podcast The Next Billion Cars.


*About phronesis

Phronesis is the wisdom to determine ends, and the means to attain them. Or, in other words, the practical wisdom that comes from the work that we do best.