Buttons are making a slight return thanks to revised guidance from Euro NCAP. Drew Smith considers what we lost in the move to screens, and what we might gain from the new rules.
Read moreThe UX pain of EV rental →
By adding EVs to rental fleets without perfecting the end-to-end experience, brands which claim to be customer-focused have squandered an opportunity to build customer acceptance.
Read moreIn the race to be “cool”, quality and coherence are being left behind →
CES 2024 demonstrated that established OEMs like Volkswagen, BMW and Mercedes are still asking the wrong questions when it comes to user experience.
Read moreWhy does Apple's new CarPlay (still) look so bad?
Apple’s second generation CarPlay as shown in a Porsche instrument panel.
For those interested in automotive UX design, the arrival of Apple’s second generation CarPlay has been eagerly awaited. On the current evidence, we might have waited in vain.
Read moreOn Porsche, CarPlay, and the luxury of consistency
The facelifted Porsche Cayenne allows far greater control of the vehicle's hardware with Apple's CarPlay interface
As GM looks to evict Apple from its instrument panels, Porsche is doubling down. Why? I’d argue that it’s a move entirely consistent with Porsche’s brand values.
Read morePerceived quality and focussing on what matters
Wouldn't it be nice to catch this sort of thing before it wrecks a reputation?
Perceived quality and customer acceptance of new ideas have often been judged on gut feet and qualitative research. Intended Future brings quantitative rigour to the space.
Read moreCultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out
In the headlong rush to integrate virtual personal assistants in to cars, Eastern history holds some valuable lessons to smooth their adoption in the West.
Read moreA social theory for why the Mercedes performance subscription will probably fail
A Mercedes-Benz EQS. Image: Mercedes-Benz.
As car makers try to increase margin through subscription services, social networks offer some clues as to how they might succeed.
Read moreColours for the best of times, and the worst of times
Why are people going crazy for flat-coloured cars? I’ve long had a theory that tries to explain this, one that hinges on our fears and our hopes.
Read moreOn "resilience"
As we move from pandemic to financial downturn to extinction event, organisations will increasingly call on individuals to be more “resilient”. Beware.
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