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Why does Apple's new CarPlay (still) look so bad?

December 22, 2023 Drew Smith

Apple’s second generation CarPlay as shown in a Porsche instrument panel.

For those interested in automotive UX design, the arrival of Apple’s second generation CarPlay has been eagerly awaited. On the current evidence, we might have waited in vain.

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In Automotive, Design Tags Porsche, Aston Martin, Apple, CarPlay, UX, Design, Culture, Design Research, Interior Design
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On Porsche, CarPlay, and the luxury of consistency

August 7, 2023 Drew Smith

The facelifted Porsche Cayenne allows far greater control of the vehicle's hardware with Apple's CarPlay interface

As GM looks to evict Apple from its instrument panels, Porsche is doubling down. Why? I’d argue that it’s a move entirely consistent with Porsche’s brand values.

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In Automotive, Culture, Design Tags Porsche, CarPlay, Customer Experience, User Experience

Why does Apple’s new CarPlay look so bad?

June 7, 2022 Drew Smith

Apple’s technical demonstration caters to the short-to-mid-term needs of Automotive OEMs, rather than radically reimagining what the in-car experience might look like.

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In Automotive, Design Tags Apple, CarPlay, HMI, UX, V2X
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d.smith@studiophro.com | Schedule a call