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StudioPhro*

Lindfield
Lindfield, NSW, 2070
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StudioPhro*

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Cultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out

January 16, 2023 Drew Smith

In the headlong rush to integrate virtual personal assistants in to cars, Eastern history holds some valuable lessons to smooth their adoption in the West.

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In Automotive, Culture Tags BMW, i Vision Dee, Artificial Inteligence, Robotics, Krakuri, Shinto, Animism
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The ICE ban and the small car conundrum

June 16, 2022 Drew Smith

Photo by Chris Kursikowski on Unsplash

Some European manufacturers seem uniquely ill-prepared for the end of the internal combustion engine, with the low end of the market taking the hit.

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In Automotive, Mobility Tags Energy Transition, EV, ICE, Micro, Hor, Ford, Honda, BMW, Setllantis, Pors, Volkswagen, VW
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BMW's New 7 Series: It's Not Right, But It's OK (Maybe).

May 30, 2022 Drew Smith

BMW’s new 7 Series against a flattering background.

The democratisation of music production might help us understand what’s going on with BMW design.

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In Design, Culture, Automotive Tags Music, BMW, Democratisation, Culture, Design, Innovation, Remixing, Creativity, 7 Series
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The Wheels are Wobbling on the Subscription Bandwagon

May 27, 2022 Drew Smith

Just as automakers try to bring their subscription dreams to life, consumer belt-tightening might bring them to an early end

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In Automotive, Design Tags Toyota, BMW, GM, Subscriptions, SaaS, Automotive, Netflix, Peloton
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