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On Severance and the automotive industry

July 8, 2022 Drew Smith

Which way do we want to go? A scene from Severance, on Apple TV+

Severance is an allegory for how we try and fail to separate our work lives from our home lives. It’s also an allegory for the danger of keeping ourselves separate from the world we depend on.

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In Culture, Automotive Tags Severance, Isolation, Connection, Cities, Innovation, Mindset

BMW's New 7 Series: It's Not Right, But It's OK (Maybe).

May 30, 2022 Drew Smith

BMW’s new 7 Series against a flattering background.

The democratisation of music production might help us understand what’s going on with BMW design.

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In Design, Culture, Automotive Tags Music, BMW, Democratisation, Culture, Design, Innovation, Remixing, Creativity, 7 Series
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d.smith@studiophro.com | Schedule a call