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StudioPhro*

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Lindfield, NSW, 2070
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StudioPhro*

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How Porsche, Mercedes and Ferrari might light the way to a circular economy

June 3, 2022 Drew Smith

Taking a cue from luxury classics, longer pre-owned warranty programmes from mainstream manufacturers could ease the psychological transition to a circular economy for cars.

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In Design, Automotive Tags Circular Economy, Ferrari, Porsche, Mercedes-Benz, Right to Repair, Honda, Acura
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BMW's New 7 Series: It's Not Right, But It's OK (Maybe).

May 30, 2022 Drew Smith

BMW’s new 7 Series against a flattering background.

The democratisation of music production might help us understand what’s going on with BMW design.

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In Design, Culture, Automotive Tags Music, BMW, Democratisation, Culture, Design, Innovation, Remixing, Creativity, 7 Series
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The Wheels are Wobbling on the Subscription Bandwagon

May 27, 2022 Drew Smith

Just as automakers try to bring their subscription dreams to life, consumer belt-tightening might bring them to an early end

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In Automotive, Design Tags Toyota, BMW, GM, Subscriptions, SaaS, Automotive, Netflix, Peloton
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Defusing the EV Arms Race with Behavioural Psychology

May 26, 2022 Drew Smith

Helping people define enough can speed the path to EV adoption for both manufacturers and consumers.

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In Automotive, Culture Tags EV, Energy Transition, Consumer Psychology, Behavioural Psychology, Automotive
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On tension

July 12, 2018 Drew Smith
IMG_0251.jpg

Imagine you’re a fly on the wall in the room above. It’s part of a restaurant on the side of a mountain in Bali.

What follows is an approximation of my actions and internal dialogue:

Read more on Medium

The Space Between the Notes →

May 12, 2018 Drew Smith
Alila Manggis, Bali. Photo by Drew Smith.

Alila Manggis, Bali. Photo by Drew Smith.

French composer Claude Debussy said that “music is the space between the notes”.

Time spent at a Bali hotel reminds me that the same holds true in service design.

Read more on Medium

Making an exit… →

May 12, 2018 Drew Smith
Photo by Michael Jasmund

Photo by Michael Jasmund

A few weeks ago, I asked my students to map out the ecosystem of individuals and organisations that sit around their own not-for-profit businesses.

After a little research, one student was shocked to learn that an organisation that she thought of as a competitor was actually picking up people that she was unable to help.

Read more on Medium

 

Yous →

October 13, 2017 Drew Smith
Cafe Acropole, Bathurst, New South Wales, Australia. Photo by Drew Smith.

Cafe Acropole, Bathurst, New South Wales, Australia. Photo by Drew Smith.

“How can I help you?”, the waitress asked me when I walked in.

I’m seated, waiting for my food. Two men walk in.

 Read more on Medium

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