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Lindfield
Lindfield, NSW, 2070
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StudioPhro*

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BMW's New 7 Series: It's Not Right, But It's OK (Maybe).

May 30, 2022 Drew Smith

BMW’s new 7 Series against a flattering background.

The democratisation of music production might help us understand what’s going on with BMW design.

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In Design, Culture, Automotive Tags Music, BMW, Democratisation, Culture, Design, Innovation, Remixing, Creativity, 7 Series
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Defusing the EV Arms Race with Behavioural Psychology

May 26, 2022 Drew Smith

Helping people define enough can speed the path to EV adoption for both manufacturers and consumers.

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In Automotive, Culture Tags EV, Energy Transition, Consumer Psychology, Behavioural Psychology, Automotive
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