Why is this interesting?

As we enter a period of increasing instability, whether geopolitical or environmental, brands are tapping in to consumers' desires to feel safe, resilient, and autonomous from infrastructure that might fail.

Key products:

• LG Bon Voyage caravan

• Jackery roof-top solar tent and Mars solar bot

• Pebble caravan

• Anker Solix home power system

• LG portable projector concepts

The critical questions:

• How can you help people develop situational awareness without relying on displays?

• What happens when you strip hard data away and you help people to develop a felt sense?

• How can you communicate quietly with your customers?

The detail:

The arrival of cheap, decentralised power generation and storage is driving an explosion in products aimed at facilitating off-grid living. In a world in which infrastructure is increasingly prone to failure -- whether through underinvestment or climate disaster -- and extreme politics lead to a sense of uncertainty, the ability to *get away from it all* becomes less of an abstract idea, and more of a necessity for survival.

LG's Bon Voyage camper tapped in to this trend, integrating many of the Korean company's bathroom, kitchen, and entertainment products to create a feeling of cosy domesticity on wheels. In a cute campfire picnic setup next to the caravan, LG showed off a series of battery powered, portable projectors which shared much with Rivian's overland-but-make-it-luxe design language.

The Pebble and the Lightship, launched at SXSW Austin in 2023, are the LG's more expansive and extravagant cousins, integrating large LiOn battery packs and EV drivetrains to provide power for living off-grid, and the motive force to get you there more efficiently.

Jackery's solar roof-top camper tent feeds up to 1kw of power in to an attached energy storage system that can be further expended with additional LFP modules. And Anker's 6,000 watt-and-scalable Solix can charge your car or run your entire home.

To explore how this theme might inspire and inform your design strategy, get in touch!

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