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      <image:title>Blog - In praise of pushbuttons (and other physical controls) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studiophro.com/blog/in-the-race-to-be-cool-quality-and-coherence-are-being-left-behind-ces-2024</loc>
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      <image:title>Blog - In the race to be “cool”, quality and coherence are being left behind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studiophro.com/blog/2023/12/22/why-does-apples-new-carplay-still-look-so-bad</loc>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>An early 20s Porsche Taycan Turbo</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>A close-up of the proposed Porsche gauge pack</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>An early-70s Porsche 911 Carrera 2.7 RS Image: Total 911</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>Apple’s second generation CarPlay as shown in a Porsche instrument panel.</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>At launch, the Apple Watch demonstrated a profound respect for the historical norms of watchmaking, something it needed if it was, as intended, to take on the premium watch market</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>Apple’s second generation CarPlay as shown in an Aston Martin instrument panel.</image:caption>
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      <image:title>Blog - Why does Apple's new CarPlay (still) look so bad? - Make it stand out</image:title>
      <image:caption>A closeup of the proposed Aston Martin gauge pack</image:caption>
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    <lastmod>2023-08-07</lastmod>
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      <image:title>Blog - On Porsche, CarPlay, and the luxury of consistency - Make it stand out</image:title>
      <image:caption>Like the 911, Apple's iOS has shown remarkable consistency in logic and layout since its introduction in 2007</image:caption>
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      <image:title>Blog - On Porsche, CarPlay, and the luxury of consistency - Make it stand out</image:title>
      <image:caption>The Four Seasons, Casablanca</image:caption>
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      <image:title>Blog - On Porsche, CarPlay, and the luxury of consistency - Make it stand out</image:title>
      <image:caption>The facelifted Porsche Cayenne allows far greater control of the vehicle's hardware with Apple's CarPlay interface</image:caption>
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      <image:title>Blog - On Porsche, CarPlay, and the luxury of consistency - Make it stand out</image:title>
      <image:caption>A mastercalss in design consistency</image:caption>
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    <image:image>
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      <image:title>Blog - On Porsche, CarPlay, and the luxury of consistency - Make it stand out</image:title>
      <image:caption>Porsche Classic Communication Management (PCCM) allows you to enjoy the Apple CarPlay experince in cars dating back to 1965</image:caption>
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    <loc>https://www.studiophro.com/blog/2023/8/1/perceived-quality-and-focussing-on-what-matters</loc>
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    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - Perceived quality and focussing on what matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Perceived quality and focussing on what matters - Make it stand out</image:title>
      <image:caption>Me, back in the day, capturing images for a design benchmarking database</image:caption>
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      <image:title>Blog - Perceived quality and focussing on what matters - Make it stand out</image:title>
      <image:caption>Wouldn't it be nice to catch this sort of thing before it wrecks a reputation?</image:caption>
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    <image:image>
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      <image:title>Blog - Perceived quality and focussing on what matters - Make it stand out</image:title>
      <image:caption>The Perceived Quality Index report for the Polestar 2</image:caption>
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      <image:title>Blog - Perceived quality and focussing on what matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studiophro.com/blog/2023/1/16/cultural-lenses-on-robotics-or-why-the-bmw-i-vision-dee-freaks-some-of-us-out</loc>
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    <lastmod>2024-01-20</lastmod>
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      <image:title>Blog - Cultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out - Make it stand out</image:title>
      <image:caption>The car greets the driver with their name and their avatar.</image:caption>
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      <image:title>Blog - Cultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out - Make it stand out</image:title>
      <image:caption>The various faces of Nio’s Nomi</image:caption>
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    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - A social theory for why the Mercedes performance subscription will probably fail - Make it stand out</image:title>
      <image:caption>Some of the signifiers of Polestar’s Performance Upgrade for the Polestar 2.</image:caption>
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      <image:title>Blog - A social theory for why the Mercedes performance subscription will probably fail - Make it stand out</image:title>
      <image:caption>A Mercedes-Benz EQS. Image: Mercedes-Benz.</image:caption>
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      <image:title>Blog - A social theory for why the Mercedes performance subscription will probably fail - Make it stand out</image:title>
      <image:caption>A Dacia Sandero. Low status compared to a Mercedes-Benz, but high utility. Image: Dacia</image:caption>
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      <image:title>Blog - A social theory for why the Mercedes performance subscription will probably fail - Make it stand out</image:title>
      <image:caption>A Mercedes-Benz S63 AMG E Performance oozing status. Image: Mercedes-Benz</image:caption>
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    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - Colours for the best of times, and the worst of times - Audi RS3 in Nardo Grey</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - Porsche 911 in Chalk</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - Make it stand out</image:title>
      <image:caption>A cream-coloured Jaguar I-Pace. Image: Grant McCracken</image:caption>
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      <image:title>Blog - Colours for the best of times, and the worst of times - 1998 VW Beetle in Yellow</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - 2003 Ford Thunderbird in Coral</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - 2002 Ford Thunderbird in Inspiration Yellow</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - 2022 Citroën C3 Aircross in Kaki Grey</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - 2018 Volvo XC40 in Amazon Blue</image:title>
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      <image:title>Blog - Colours for the best of times, and the worst of times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.studiophro.com/blog/2022/11/25/on-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - On "resilience" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studiophro.com/blog/2022/10/6/the-gothenburg-aesthetic</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - The Gothenburg aesthetic - Make it stand out</image:title>
      <image:caption>Vallgatan 12, a fashion and homewares emporium in Gothenburg, Sweden</image:caption>
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    <loc>https://www.studiophro.com/blog/2022/9/30/citrens-oli-shouts-enough</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - Citröen's oli shouts Enough! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studiophro.com/blog/2022/9/23/volvos-driver-understanding-system-and-the-importance-of-language</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
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    <loc>https://www.studiophro.com/blog/2022/9/17/100-Ways-to-Leave-Your-Employer</loc>
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    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog - 100 Ways to Leave Your Employer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.studiophro.com/blog/2022/7/8/on-severance-and-the-automotive-industry</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
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      <image:title>Blog - On Severance and the automotive industry - Make it stand out</image:title>
      <image:caption>The GM Tech Center in Warren, MI, designed by Eero Saarinen</image:caption>
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